Modernize Your LinkedIn Profile
Presenter: Louise Kursmark
Location: Virtual (a Zoom link will be sent to you a few days before the event, after registration)
Date: Friday, Nov 19, 2021
Time: 10:00 AM - 12:00 PM EST
This is Part 2 of a 2 Part Sequence. You are encouraged to attend "Modernize Your Resume" on Friday, November 12th, but this is not mandatory. Register for Part 1 here.
Registration for this event will begin July 30th
In today’s career management environment, LinkedIn has assumed equal importance to the resume. In fact, often the LinkedIn profile is the first image seen by recruiters, network contacts, and potential employers. For career professionals, it can be a challenge to write (or guide clients in writing) unique and interesting profiles that reveal both qualifications and character—the skills and experience that are needed plus the style and attributes that signal a great fit. In this session, we’ll delve into many different ways to tackle this challenge.
Topics to be covered:
- Examine the differences between resumes and LinkedIn profiles
- Explore a variety of approaches to compose meaningful LinkedIn Headlines
- View sample About sections and practice translating “resume speak” to LinkedIn language
- Learn multiple methods for writing Experience sections that are different from (but consistent with) the experience section of a resume
- Review format techniques that work with LinkedIn’s limited formatting capability
- Assess additional sections of the profile that can help distinguish your clients from the competition
Using ideas and content from her recent books, including Modernize Your Resume (2rd Edition), Expert Resumes and LinkedIn Profiles for Managers and Executives, and Modernize Your Executive Job Search, Louise will provide the most critical and up-to-date information to help career counselors and coaches guide their clients in creating powerful career marketing messages.
Louise Kursmark is a career storyteller who has been crafting branded resumes and career documents for more than 20 years. She is the author of some two dozen career-related books, including 3 titles in the MODERNIZE YOUR CAREER series with co-authors Wendy Enelow and Jan Melnik. Louise was the first person worldwide to earn the Master Resume Writer credential, has won 6 “best resume” awards, and was a founding board member and executive director of Career Thought Leaders and the Resume Writing Academy. A resident of the Boston area for most of her adult life, she currently resides in Plymouth. Among her favorite things in life, in addition to her friends and family, are traveling, biking, visiting baseball stadiums around the country, and sharing success strategies with a (virtual) room full of career professionals.
